A woman sitting at a desk for the Your Attention Please breast health campaign smiling and handing a flyer to a visitor.
A woman sitting at a desk for the Your Attention Please breast health campaign smiling and handing a flyer to a visitor.
A woman sitting at a desk for the Your Attention Please breast health campaign smiling and handing a flyer to a visitor.

What this campaign is, and who's behind it.

Your Attention Please is a breast health campaign created by Novartis. Our goal is to make it easier for people to understand their breast cancer risk, know when to get screened, and take one clear step toward doing it.

Novartis has spent more than 30 years working in breast cancer. This campaign came from a straightforward observation: early detection saves lives, but too many women are not getting screened. Not because they don't care, but because the information is not always clear, accessible, or made with them in mind.

Our commitment goes further than this website.

Our commitment goes further than this website.

Addressing breast cancer requires more than information. It requires access, equity, and ongoing science.
This campaign is one part of that effort. For information on Novartis breast cancer research and treatment, visit novartis.com.

Addressing breast cancer requires more than information. It requires access, equity, and ongoing science. This campaign is one part of that effort. For information on Novartis breast cancer research and treatment, visit novartis.com.

Addressing breast cancer requires more than information. It requires access, equity, and ongoing science. This campaign is one part of that effort. For information on Novartis breast cancer research and treatment, visit novartis.com.

Advocacy

Novartis and its partners are working to advance legislation that would require insurance providers to cover the full cost of additional breast imaging, so that cost is never the reason someone doesn't get diagnosed. We are also working to improve access to care and clinical trial representation across communities, and to bridge gaps between patients and providers so that early detection is a realistic possibility for everyone, regardless of background.

Advocacy

Novartis and its partners are working to advance legislation that would require insurance providers to cover the full cost of additional breast imaging, so that cost is never the reason someone doesn't get diagnosed. We are also working to improve access to care and clinical trial representation across communities, and to bridge gaps between patients and providers so that early detection is a realistic possibility for everyone, regardless of background.

Advocacy

Novartis and its partners are working to advance legislation that would require insurance providers to cover the full cost of additional breast imaging, so that cost is never the reason someone doesn't get diagnosed. We are also working to improve access to care and clinical trial representation across communities, and to bridge gaps between patients and providers so that early detection is a realistic possibility for everyone, regardless of background.

Why you can trust the information here

Why you can trust the information here

All health information on this site is reviewed for accuracy and grounded in published research from the American Cancer Society, the National Cancer Institute, and Susan G. Komen.

Your Attention Please launched during Super Bowl LIX in February 2025. In the first eight weeks, more than 10,000 people visited to find screening locations and learn about their risk.

Addressing breast cancer requires more than information. It requires access, equity, and ongoing science. This campaign is one part of that effort. For information on Novartis breast cancer research and treatment, visit novartis.com.

Addressing breast cancer requires more than information. It requires access, equity, and ongoing science. This campaign is one part of that effort. For information on Novartis breast cancer research and treatment, visit novartis.com.

The organisations working with us.

The organisations working with us.

Your Attention Please works alongside national and community organisations to make sure the information and resources here are built around you.

Your Attention Please works alongside national and community organisations to make sure the information and resources here are built around you.

Visit the American Cancer Society breast cancer page
Visit the American Cancer Society breast cancer page
Visit the BreastCancer.org mammogram screening recommendations page
Visit the BreastCancer.org mammogram screening recommendations page
Visit the SurviveHer home page
Visit the SurviveHer home page
Visit the FORCE (Facing Our Risk of Cancer Empowered) home page
Visit the FORCE (Facing Our Risk of Cancer Empowered) home page
Visit the Know Your Lemons home page
Visit the Know Your Lemons home page
Visit the Tigerlily Foundation home page
Visit the Tigerlily Foundation home page
Visit the Touch (The Black Breast Cancer Alliance) home page
Visit the Touch (The Black Breast Cancer Alliance) home page
Visit the Sisters Network Inc home page
Visit the Living Beyond Breast Cancer Testing and precision medicine page
Visit the Living Beyond Breast Cancer Testing and precision medicine page
Visit the Share Cancer Support breast cancer screening & diagnosis page
Visit the Susan G. Komen Breast Cancer Screening & Early Detection page

Where our information comes from.

Where our information comes from.

All health claims on this site are based on published research and reviewed against guidance from the following organizations.

All health claims on this site are based on published research and reviewed against guidance from the following organizations.

American Cancer Society. Breast Cancer Facts and Figures. cancer.org

National LGBT Cancer Network. Breast Cancer in the LGBT Community. cancer-network.org

National Cancer Institute. Breast Cancer. cancer.gov

Know Your Lemons Foundation. Your Risk. knowyourlemons.org

Susan G. Komen. Breast Cancer Risk Factors and Screening. komen.org

BreastCancer.org. Breast Cancer in the LGBTQ Community. breastcancer.org/lgbtq

Centers for Disease Control and Prevention. Breast Cancer Statistics and NBCCEDP. cdc.gov

Take it from here.

Take it from here.

Find out your risk, set a reminder for your screening, or share this with someone who needs it.

Find out your risk, set a reminder for your screening, or share this with someone who needs it.

Get my reminder

Find out how to get screened

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